Aim by Ronan and Erwan Bouroullec
By reducing the lamp to it’s most essential elements – a wire and a diffuser – the Bouroullec brothers breathe poetic life into the lamp with an impactful original shape, revolutionizing the geometrical centrality of the light source.
Designers Ronan & Erwan Bouroullec - Photography Philippe Jarrigeon, Frank Hülsbömer, Piero Fasanotto Federico Torra - Illustrations Ronan & Erwan Bouroullec
The Aim lamps by the Bouroullec brothers, which can be used either individually or in multiple installations, create a vibrant tangle of cables that seem to develop and grow like branches or climbing plants. The two designers confirm that their main source of inspiration is nature and its contemplation.
"The general idea underpinning this project is to offer a lamp which can be infinitely adjusted to satisfy all lighting needs. We have developed a new type of lamp that is naturally positioned in space - like a plant - with long cables providing maximum freedom to adjust the direction and height of the light source."