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Aim by Ronan and Erwan Bouroullec

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By reducing the lamp to it’s most essential elements – a wire and a diffuser – the Bouroullec brothers breathe poetic life into the lamp with an impactful original shape, revolutionizing the geometrical centrality of the light source. 

Designers Ronan & Erwan Bouroullec - Photography Philippe Jarrigeon, Frank Hülsbömer, Piero Fasanotto Federico Torra - Illustrations Ronan & Erwan Bouroullec

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Looking at the simplicity and naturalness of organic forms, they create equally simple and basic objects
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Aim in anodized grey finish

The Aim lamps by the Bouroullec brothers, which can be used either individually or in multiple installations, create a vibrant tangle of cables that seem to develop and grow like branches or climbing plants. The two designers confirm that their main source of inspiration is nature and its contemplation.

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"The general idea underpinning this project is to offer a lamp which can be infinitely adjusted to satisfy all lighting needs. We have developed a new type of lamp that is naturally positioned in space - like a plant - with long cables providing maximum freedom to adjust the direction and height of the light source."

– R. & E. Bouroullec
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Aim in anodized green finish
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Discover the products

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Aim by Ronan & Erwan Bouroullec, 2013
Aim Small by Ronan & Erwan Bouroullec, 2014